ABOUT BLACK LABEL

WE BUILD YOUR BRAND. GROW YOUR INFLUENCE. BOOST YOUR REVENUE.

This is the "bottom of the funnel" work where the goal is to turn a stranger into a potential customer.

Paid Social Advertising: Managing budgets on Meta (Facebook/Instagram), LinkedIn, and TikTok to target specific demographics.
Funnel Building: Creating landing pages and lead magnets (like eBooks or webinars) to capture contact information.
CRM Integration: Using tools like Klaviyo,Shopify, HubSpot or GoHighLevel to ensure leads are tracked and followed up on immediately.
A/B Testing: Constantly running experiments on ad copy and headlines to see which converts at the lowest cost.

You can't generate leads without capturing attention first. This is the creative engine of the company.

Short-Form Video: Scripting, filming, and editing Reels, TikToks, and Shorts.
Graphic Design: Creating high-quality visuals for posts, stories, and display ads.
Copywriting: Writing persuasive captions and ad headlines that encourage a "Click" or "Sign Up."

This is the "middle of the funnel" where the agency builds trust so that people feel comfortable giving their info.

Engagement: Responding to comments and DMs to keep the brand human.
Local SEO: For companies like this includes managing "Google Business Profiles" so the business shows up when local customers search for services.
Reputation Management: Monitoring and responding to reviews.

Lead generation requires a "behind-the-scenes" technical setup to prove that the marketing is working.

Tracking & Attribution: Installing Meta Pixels or Google Tag Manager to see exactly which ad led to which sale.
Reporting & Analytics: Creating monthly dashboards that show the ROI (Return on Investment) for the client.
Strategic Growth: Building referral channels and partnerships to expand the lead pool.
E-commerce, Shopify, Tik Tok Shop and all e-commerce platforms: We don’t just launch stores; we scale them. From Shopify architecture to TikTok Shop integration, we manage the technical heavy lifting across all e-commerce platforms so you can focus on the vision. Data-driven management for brands that demand growth.